Mobile Friendly SEO - Explanation & Facts!

Mobile traffic and Mobile friendly seo  is getting more importance in the web , and  if you don’t care about it  it's going to  hit your  business  badly!.

The smart phone penetration is high as when comparing with the earlier years and it's likely to gain more and more within a couple of years mobile traffic will suppress desktop traffic behind in the upcoming years.

Mobile devices are not just using it for fun, Most of them are using their shopping and other online services. Many of the online shopping and e-commerce sites has been reported that they are witnessing a hype in the mobile traffic to their sites which is equally to the  desktop traffic.

Moreover, One of the Recent research from Google shows that , how much mobile devices are important to local business 

"Appearing on smartphones is critical for local businesses. 94% of smart phone users look for local information on their phone and 84% act as a result, such as making a buy or contacting the business."

Be Ready For a Google Mobile algorithm

While it's clear that most of the consumers are using mobile devices for online shopping and services, May be Google builds an algorithm update based on some of the facts that leads to the increasing mobile traffic. Google has started issuing notices to webmasters whose sites are not mobile friendly. It become one of the mobile friendly label title displaying on mobile search results for sites that are mobile friendly.With the increase in the mobile traffic , it makes sense that Google may wish to assure the very best user experience, and sometimes a new algorithm can happen. If the site is not mobile friendly it can hit your performances badly, and affect your business, so it's important to understand the sites place.

Mobile Friendly  Site ? - An Explanation 

How to find out if your site is a mobile friendly site ?? According to Google, a website to classified as mobile friendly it must meet the following criteria 

• Without software's that is not common on mobile devices  eg : Flash
• Readable text without zooming
• Re sizes according to the screen so users don’t have to scroll horizontally or zoom.
• Places links far enough apart so that the correct one can be easily tapped

Testing Tools

You can also check the mobile compatibility report from your Google Web masters account. This will give you about your sites overall performance status. Follow Google web master tools for more advanced options and error resolving.

What To Do About It?

If you find that you have issues and your site not mobile friendly, then you should understand how it is going to effect you. First of all check your competitor sites and their positions in the mobile SERP. If they have a mobile friendly label and a good place in the listing  then it can sure that they have a mobile friendly site, and they will be having more clicks than your site. If there is no label present like that then it can be an advantage for you by updating your site.Research in your Google analytics and find out the mobile traffic to your site. It's sure that some percentage of your site will be from mobile devices And if it's is high or say around 50% of the overall traffic then it's more important to concentrate on mobile friendly sites and moving your site to responsive design.   

While there is no news about a new mobile algorithm , the current trend shows in the other direction as the mobile traffic has witnessed sufficient hype from the earlier years , and Google can't just avoid that fact as they are more concentrated in providing the best user experience.So be ready before it gets too late.

SEO - An Overview !

SEO Overview

SEO  or Search Engine Optimization is the methodology enhancing the item position for a particular keyword for a site , in the natural (unpaid ) query items. A high position in natural indexed lists will help you in enormous means. SEO is fundamentally dealed with the web search tools and their natural query items web crawlers. Google , Yahoo & Bing are principle web crawlers or say search engines. 

1.WHAT SEARCH ENGINES CONSIDER : 

Internet searchers need to attempt to their employments as best as reachable by referring users to sites and substance that's the first important to what the user is looking for. along these lines however is association decided? 

There are few things that Search Engines looks in a site 

• Content  : This a standout amongst the most essential point in a SEO on the grounds that , A quest search for an interesting substance in which   included with veritable connections and magic words

• Keyword density  :  A page with characteristic measure of magic words will recorded in a web search tools better! 

• Loading Time  :  A normal Loading time and legitimately living up to expectations 

• Designing & Layout :  Good looking , simple exploring will impact user experience 

2.WHAT SEARCH ENGINES WILL NOT ENTERTAIN 

Web index robots have just a certain amount of memory , so attempting to deceive them will make a  negative impact later on, Search motors won't enthrall these 

• Keyword stuffing  : overflow of Keywords 

• Bad Links  : paid not so great links make a negative effect on SEO 

• Poor design & Layout  : Make a  simple and exquisite site, stay away from unnecessary ads 

3.ON SITE & OFF SITE OPTIMIZATION 

On page and Off page optimization are two sorts of streamlining procedures, The SEO systems which pointed on the website is known as on page optimization, each SEO methods focused around the end of the line webpage is named as On page optimization in the other hand Off page optimization is known for the SEO strategies which doing in alternate pages for the terminus webpage, routines like site posting, visitor blogging, forum submission, commenting, back linking , pad submission are goes under off page optimization for a successful SEO result both On page & Off page ought to did at the same time. 

4. SOCIAL MEDIA OPTIMIZATION 

SMO or Social Media Optimization is a subsidiary of SEO.  In present situation online networking have incredible impact in everybody's life so indexing something in the online networking will make extraordinary results ! SMO is basically doing that. These multi-channel stages incorporate Facebook ,Twitter, Linkedin , Youtbe, Tumblr, Stumbleupon...etc 

5. DOMAIN 

Domain is an alternate critical variable so dependably utilize a  sub-catalog (www.mywebsite.com/about) or subsidiary areas (about.mywebsite.com) to your webpage 

Steady Domain Name : Always attempt to have  a reliable domain , and dependably redirect your exposed domain(mywebsite.com) to your unique area itself (www.mywebsite.com) other astute it will give a negative come about on your SEO deliberations and outer interfacing may happen to that sites,it  happens in light of the fact that the internet searcher consider two of them as diverse locales. 

Old Is Gold : Always attempt have an old domain as opposed to purchasing another one, in light of the fact that old one have an incredible shot of getting recorded speedier yet make sure that the old owner didn't take a stab at anything spamy to get fined. 

Keywords in URL : Try to have magic words in your URL, which will give a positive bring about SEO deliberations 

6. META DATA 

Your site substance ought to have included meta labels and portrayals. Meta keywords ought to be incorporated with best expressions and meta depiction ought to be short and successful and attempt to have keywords in the description. Meta Title ought to be successful in a most extreme of 4-5 words. 

7. SEO DIFFERENTIATION 

This is a region ought to give a second thought of focused around the strategies utilizing there are 3 sorts of SEO present Black Hat , White Hat & Gray Hat. 

BLACK HAT : Black hat SEO is pointed just to the search engine robots not for the people. This method is utilized to get ordered in the search engines in a brisk time being . The principle systems are keyword stuffing , invisible content and doorway pages, these are profited just to a brief time of time in the long run locales after may be banned by the search engines. 

WHITE HAT : White hat SEO is the moral way SEO , here the SEO methodologies are utilized to index the results to the human audience only , White hat takes after just the moral method for SEO , and in view of that the result will accessible just after a time of time , White  cap SEO is mean to have quite a while run in SEO 

GREY HAT: Gray hat SEO is untruths wagered ween white cap and Black cap, it will more like the black hat but opportunities to get banned is low! The principle procedures utilized as a part of gray hat are high keyword thickness! it  sounds unnatural however will be fine, and posting double substance in different locales. gray hat is additionally utilized for fleeting results. 

SUMMARY :

These are the nuts and bolts thought of a SEO processes ,You ought to have in any event a light thought regarding these ideas about all these before you soaking into SEO World , These are just the establishment of a SEO process.