Mobile Friendly SEO - Explanation & Facts!

Mobile traffic and Mobile friendly seo  is getting more importance in the web , and  if you don’t care about it  it's going to  hit your  business  badly!.

The smart phone penetration is high as when comparing with the earlier years and it's likely to gain more and more within a couple of years mobile traffic will suppress desktop traffic behind in the upcoming years.

Mobile devices are not just using it for fun, Most of them are using their shopping and other online services. Many of the online shopping and e-commerce sites has been reported that they are witnessing a hype in the mobile traffic to their sites which is equally to the  desktop traffic.

Moreover, One of the Recent research from Google shows that , how much mobile devices are important to local business 

"Appearing on smartphones is critical for local businesses. 94% of smart phone users look for local information on their phone and 84% act as a result, such as making a buy or contacting the business."

Be Ready For a Google Mobile algorithm

While it's clear that most of the consumers are using mobile devices for online shopping and services, May be Google builds an algorithm update based on some of the facts that leads to the increasing mobile traffic. Google has started issuing notices to webmasters whose sites are not mobile friendly. It become one of the mobile friendly label title displaying on mobile search results for sites that are mobile friendly.With the increase in the mobile traffic , it makes sense that Google may wish to assure the very best user experience, and sometimes a new algorithm can happen. If the site is not mobile friendly it can hit your performances badly, and affect your business, so it's important to understand the sites place.

Mobile Friendly  Site ? - An Explanation 

How to find out if your site is a mobile friendly site ?? According to Google, a website to classified as mobile friendly it must meet the following criteria 

• Without software's that is not common on mobile devices  eg : Flash
• Readable text without zooming
• Re sizes according to the screen so users don’t have to scroll horizontally or zoom.
• Places links far enough apart so that the correct one can be easily tapped

Testing Tools

You can also check the mobile compatibility report from your Google Web masters account. This will give you about your sites overall performance status. Follow Google web master tools for more advanced options and error resolving.

What To Do About It?

If you find that you have issues and your site not mobile friendly, then you should understand how it is going to effect you. First of all check your competitor sites and their positions in the mobile SERP. If they have a mobile friendly label and a good place in the listing  then it can sure that they have a mobile friendly site, and they will be having more clicks than your site. If there is no label present like that then it can be an advantage for you by updating your site.Research in your Google analytics and find out the mobile traffic to your site. It's sure that some percentage of your site will be from mobile devices And if it's is high or say around 50% of the overall traffic then it's more important to concentrate on mobile friendly sites and moving your site to responsive design.   

While there is no news about a new mobile algorithm , the current trend shows in the other direction as the mobile traffic has witnessed sufficient hype from the earlier years , and Google can't just avoid that fact as they are more concentrated in providing the best user experience.So be ready before it gets too late.